Product Messaging and Sales Enablement

I developed the benefits and feature messaging for the Sales-Qualified Leads (Pay-Per-Lead) lead generation product with support from the Sr. Director of Vendor Marketing and Sr. Manager of Content. This project revitalized 20+ year old messaging, not only developing messaging that resonates with both our sales people and prospective clients, having been a sales person for this product in the past, but also that brought the product and enablement look and feel to our modern-day branding.

Work done is inclusive of collecting proof points, testimonials via the case study program, and slide design (in-slide graphic design).