Hi there! I’m Alison.

I’m a senior product marketer with 5+ years in B2B tech with deep industry experience in go-to-market strategies, bringing everything from a refreshed brand to simple product features to life.

Outside of the tech industry, I’ve had my hand in event and sports marketing, helping a non-profit software company build its foundation as an organization, and helping small businesses start their social media accounts and learn how to leverage their brands.

If you’d like to discuss a project or opportunity, you can get in touch with me at: wong.alisonm@gmail.com

Highlights

Launched four major product releases/enhancements over 3 years

  • Workback plans and content roadmaps

  • Internal and external communications planning

  • Sales training and enablement content (one-pagers, slide ware, talk tracks, FAQs)

  • Help content and client support

Launched the vendor portal’s first Help Center

  • Partnered with Product team to select platform (Contentful) and MVP features such as basic search, segmentation, and content types

  • Identified the first 60 articles and ultimately wrote and published 15+ help and support articles

Wrote and delivered two webinars

  • Slide development, to build awareness, thought leadership, and generate demand

  • Demand Gen Efficiency: 617 registrants, 132 attendees, 81 on-demand views

  • The Efficient Funnel, 1171 registrants, 352 attendees, highest registered webinar to-date

Values

  • Simple is smart. Whether it’s copywriting or internal collaboration, the simpler things are, the easier it is to progress.

  • Revenue with a purpose. Always ensure activities can be tied to growing revenue without getting tunnel-vision on short-term gains at the expense of long-term stability.

  • Experience is the best teacher. Don’t get caught in preparation paralysis. At a certain point, you just have to start and flex as you go!

  • Learning never stops. Staying up-to-date on industry trends and best practices is done everywhere - LinkedIn, social media, YouTube, good ol’ fashioned books.

Other Skills

  • Surveys and Research

  • Brand Strategy

  • Video creation

  • Copywriting

  • Data Visualization

  • Slide creation

Notable Work

Sales-Qualified Leads (Pay-Per-Lead) Product Messaging

Developed product features and benefits messaging by identifying customer pain points and highlights to build the narrative now featured on the website.

Collected proof points via research and developed case studies to strengthen product offering and marketing content.

View the slideware I developed for the sales pitches here.

Case Study Program Framework

Developed the outreach process and interview guide for the case study program, enabling Gartner Digital Markets to leverage customer stories for the first time, enabling content and product marketing teams to publish 23 stories within 2 years.

Conducted 8+ interviews and edited the subsequent stories prior to publication.

View the featured case study here.

Additional Work

Product Demos and Tutorials

Wrote 6+ Help Center articles guiding users through features of our Vendor Portal to support users navigating the platform for the first time or new updates to the product.

Scripted and recorded a high-level product demo for marketing and sales enablement during new product feature launch.

Conducted 3+ product demos internally during sales training.

Scripted and recorded 4+ on-screen product tutorials for customers to live in the Help Center and support the customer journey via email.

One of three associates to represent Gartner Digital Markets for the first time at the Gartner Tech Growth & Innovation conference in San Diego, CA.

Developed talk tracks and short messaging for discussions with attendees for brand awareness and demand generation.

Additional work included daily X (Twitter) posts, two post-event LinkedIn posts, and an internal write-up on the event.

Sales-qualified Leads Surveys

Partnered with Director of Qualifications to develop two customer surveys. Results informed first-ever updates to advisor qualification scripts with software buyers to set better expectations and facilitate the handoff between advisors and software vendors.

Work included question development, survey creation via Qualtrics, distribution via Eloqua, data analysis via Excel, and results presentation.

Ideal Company Culture

  • An organization that empowers creative problem solving and brand creativity

  • Autonomy without sacrificing mentorship and guidance from leaders

  • Transparency and communication, particularly as it pertains to role and responsibility expectations

  • A culture of continuous improvement, not only at an individual level, but also at a process and organizational level

“Alison is an incredibly talented Product Marketer. I had the pleasure of managing her for over 3 years and can not recommend her highly enough. She's passionate about her work, empathic to both client and sales experiences, and has a strategic vision that she brings to the go-to-market process. She's collaborative, organized, and produces top-notch work from presentation designs to messaging, demos, and trainings, market research, and more. Alison is a fantastic communicator and receives strong praise from all she works alongside.”

Kari Test, Product Marketing Director

“Ali is an exceptional Product Marketer and team leader, bringing a wealth of knowledge about the company’s products and programs. She consistently delivered well-researched, strategically crafted product narratives that were not only aligned with our target audiences but also effectively drove user engagement. Her ability to craft messaging that resonates with diverse customer segments is truly impressive.”

Agnes Godziszewski, Product Manager